Popeyes Launches Signature Sauce and $20 Meal Deal in Bold Move to Reclaim Chicken Crown

Popeyes is turning up the heat this summer with a brand-new Signature Sauce and a customizable $20 digital meal bundle — moves designed to stand out in the ever-growing fast food chicken wars.

A Sauce Inspired by Louisiana Roots

Now a permanent menu item, the new Signature Sauce features a bold blend of celery, onion, bell pepper, garlic, and hot sauce — a flavor profile that reflects Popeyes’ Cajun heritage.

“Creating a signature sauce is a monumental moment for our brand,” said Amy Alacron, VP of Culinary Innovation. “It’s incredibly unique and own-able to our Cajun roots.”

This is the first official signature sauce Popeyes has ever launched across its more than 3,100 locations.

New Chicken Dippers — While Supplies Last

Alongside the sauce comes Chicken Dippers — thin strips of all-white meat breast, hand-battered in the brand’s signature spice blend. Priced at $4.99, they’re designed specifically for dipping and are available for a limited time only.

While the Signature Sauce is here to stay, the Dippers are “while supplies last,” making this combo a hot-ticket summer item.

New Digital Meal Deal: Build Your Own Bundle

To elevate convenience and value, Popeyes has introduced a Build Your Own Bundle feature via its app and website. For $20, customers can choose three proteins and two sides, making it a customizable family-style option.

This offer is exclusive to digital orders and may vary by location, but it positions Popeyes competitively next to other value meals from McDonald’s, Taco Bell, and Wendy’s.

Fast Food’s Chicken Renaissance

The launch comes amid a broader industry trend: chicken-based fast food is booming. From Taco Bell’s new Crispy Chicken items to McDonald’s reintroduction of the Snack Wrap, brands are betting big on chicken to drive sales.

According to Research and Markets, the global chicken market could reach $268.35 billion by 2033, fueled by demand for lean protein and affordable convenience.

Competing with Raising Cane’s and Chick-fil-A

Popeyes is aiming squarely at competitors like Raising Cane’s, which is opening over 20 locations this year, and Chick-fil-A, which reported $22 billion in sales in 2024.

By embracing menu innovation, cultural authenticity, and digital-first deals, Popeyes hopes to reassert itself as a category leader — one sauce dip at a time.

Source: The Sun