Little Caesars Announces Major Change to Menu
Little Caesars is doubling down on its reputation as the best value pizza chain by launching a nationwide “More for $9.99 Menu,” packed with mix-and-match options to appeal to families, budget-conscious diners, and loyal fans.
The new pricing platform, available exclusively online at participating locations, launched on July 7. It includes options that pair traditional favorites with newer items like the Fantastic Four-N-One Pizza and Crazy Puffs.
The chain says each bundle includes at least two of its most popular menu items, with combinations ranging from two large classic pizzas, to a pretzel crust pizza with Crazy Bread and Crazy Sauce.
Stock image. A Little Caesars restaurant in Los Angeles, California, in 2024. Mario Tama/Getty Images)
Why It Matters
This pricing strategy comes amid continued consumer sensitivity to inflation and rising fast food prices. Little Caesars is seeking to differentiate itself in a crowded marketplace where major rivals such as Domino’s and Papa John’s are also offering a variety of cost-saving deals.
Little Caesars was ranked the fourth best pizza brand by industry magazine PMQ Pizza in its Pizza Power Report 2024, behind Domino’s, Pizza Hut and Papa John’s.
According to a 2024 report by Datassential, a food and beverage market-research company, Little Caesars was named the most affordable restaurant chain in America. In the survey, 72 percent of diners rated it highly for affordability, outperforming other budget-centric chains like Freshii (65 percent), Papa Murphy’s (64 percent), Cici’s Pizza (62 percent), and Pollo Tropical (59 percent).
What To Know
Each combo offers at least two products from Little Caesars’ lineup, including:
- Two large classic cheese or pepperoni pizzas (or one of each)
- One classic pepperoni pizza with Crazy Puffs
- The new Fantastic Four-N-One Pizza paired with a Crazy Combo (Crazy Bread and Crazy Sauce)
- Pretzel Crust Pizza with a Crazy Combo
- A party pack of twelve Crazy Puffs, available in cheese, pepperoni, or a mix
There are no minimum purchase requirements and no coupons needed.
What People Are Saying
Greg Hamilton, CMO at Little Caesars, said: “As the value leader in pizza, we don’t follow trends — we set them. Our new $9.99 menu is a bold move that provides unbeatable variety and flavor at a price that speaks for itself.”
What Happens Next
With the menu only available through early August, it remains unclear whether Little Caesars plans to extend or expand the deal beyond the current promotional window. But its success could influence future strategy.
Until July 31, Newsweek readers can vote for their favorite pizza chain in our Readers’ Choice Awards. Winners will be announced on August 7.
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