Quick Service Restaurants Market to Reach $2.3 Trillion by 2034

The global quick service restaurants market is set to more than double in size over the next decade. A recent report by Towards FnB projects market growth from $1.06 trillion in 2025 to $2.3 trillion by 2034, with a compound annual growth rate (CAGR) of 9.02%.

Why the Market Is Booming

Several factors are driving this expansion:

  • Fast-paced urban lifestyles

  • On-the-go dining needs

  • Budget-friendly menu options

  • Growing Gen Z consumer base

Quick service restaurants (QSRs) meet these demands with fast, convenient meals. From burgers to burritos, QSRs offer food that doesn’t require formal dining setups.

North America Leads, Asia Pacific Surges

North America holds the largest share of the market. Its developed infrastructure and early adoption of digital ordering tools provide an edge.

But Asia Pacific is growing faster, thanks to:

  • Rising disposable incomes

  • Urbanization

  • A surge in food delivery app usage

Countries like India and China are emerging as major players in the QSR landscape.

Digital Transformation Fuels Growth

Technology is reshaping the quick service experience:

  • 63% of restaurants report increased sales after integrating delivery platforms

  • 60% of U.S. restaurants say delivery adds new revenue streams

  • AI helps personalize menu suggestions and improve customer loyalty

From mobile apps to self-service kiosks, digital tools improve both sales and customer satisfaction.

Read how Square’s new handheld tech is reshaping QSR operations

Consumer Preferences Are Shifting

Gen Z drives much of today’s market growth. They value:

  • Low-cost, accessible food

  • Easy-to-use mobile ordering

  • Takeout and delivery options

At the same time, many QSRs now cater to health-conscious consumers with plant-based menus and low-calorie meals.

Learn how restaurants are adapting to sustainable food demands

Top Market Segments

  • By service: Dine-in dominates today, but delivery is growing fast.

  • By cuisine: American food leads, but Italian is the fastest-growing.

  • By restaurant type: Independent restaurants hold a strong presence due to their local connection and variety.

Key Challenges Ahead

Despite the boom, QSRs face obstacles:

  • Rising demand for sustainable packaging

  • Pressure to offer healthier food

  • Costs of adopting new technology

Still, those that can balance speed, affordability, and eco-conscious practices will thrive.

Outlook Through 2034

The future of the quick service restaurants market looks strong. With tech adoption, consumer demand, and convenience all accelerating, the market is poised for major transformation.